Description
Stop guessing at what’s working.
Log your posts once a week and this tracker tells you what to make more of — not just which platform performed, but which kind of content and which format your audience actually shows up for.
What’s inside (8 tabs)
- Start Here — instructions
- Setup — brand name, year, engagement rate target
- Post Log — 500 posts. Enter reach and four engagement numbers; rates calculate.
- Follower Growth — month-end counts across eight platforms
- Content Analysis — by content pillar AND by format. This is the useful tab.
- Platform Summary — the same numbers cut by platform
- Monthly Summary — twelve months of reach, engagement and clicks
- Dashboard — eight numbers, your best-performing cuts named for you, two charts
Why the pillar cut matters
Most trackers group posts by platform, which tells you where to post but not what to post. Grouping by pillar — educational, behind the scenes, personal story, proof, promotional and so on — is the cut that tells you what to make next.
Eight platforms built in
Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, X and Threads.
Reach isn’t the point
A post that reaches 20,000 people who don’t care is worth less than one that reaches 2,000 who do. Posts under your engagement target are flagged amber; ones at double it are flagged green.
Works in
Microsoft Excel (2016 or newer) and Google Sheets. No add-ons.
INSTANT DOWNLOAD — one .xlsx file, available immediately.
Licence
Personal and commercial use by you. No reselling or sharing the file.
Digital files can’t be returned once downloaded.
